Bad news, Boomers – we’re no longer #1.  According to a Pew Research Center Study released last December, the “Millennial” Generation will outsize “Boomers” as the largest living generation during 2015.  But the good news is, we can still learn how to connect with the generation born between 1980 and 2000, and our speaker this week, Alex Oesterle will help understand how.  Alex will be introduced by Programs Co-Chair Ralph Smith...
As a group, Millennials are just now maturing into their prime working years, and inherently, their prime spending years.  While there are many misconceptions, they will shape society and the economy with their vast size and spending power.  According to our speaker, Millennials are ‘digitally minded’, and ‘have a reputation for being lazy, disloyal, entitled, and difficult to get engage.’ 
Alex promises to “Crack the Millennial Code” and help us understand how to build influence and loyalty, manage Millennials in the workplace, interact with them as customers, and understand and communicate with them more clearly. 
Alex Oesterle is a Colorado native, and received his B.S. in Economics from the University of Colorado, becoming an entrepreneur, philanthropist, and co-founder of Blue Bear Creative, a marketing firm with the goal of helping companies reach Millennials.  In high school, he was a two-year Rotary Champion nominee.  Alex has also been a mustache salesman for StacheTATS temporary mustaches, and President of the Habitat Young Professionals group.